I’m a designer working at the intersection of digital, branding, graphics, and space with a multidisciplinary background in architecture and interior design.
Selva is a sustainable fashion brand inspired by nature, craft, and minimal design. I was responsible for developing the full visual identity and translating the brand values into a digital experience that feels calm, intentional, and rooted in purpose.
I designed the eCommerce platform from the ground up — from wireframes to high-fidelity mockups — with a focus on clarity, storytelling, and conversion. The interface combines earthy tones, generous whitespace, and editorial-style typography to reflect the brand’s slow fashion ethos.
I also contributed to the verbal identity, crafting key messaging such as the brand manifesto and sustainability narrative to strengthen emotional connection and build trust.
Upframe merges design and sustainability. I developed its usability and interface to offer an intuitive experience. Explore second-hand furniture, creative collaborations, and flexible solutions for homes, offices, and hospitality, all with a fresh, circular approach!
Commision for creative direction and brand identity for a mexican food hub experience in Geneve, Switzerland. The vibrant flavors of Mexico and the laid-back, health-conscious vibes of California come together to create and unforgetttable culinary experience.