UX / UI / Interactions / Brand Identity
Selva - E-commerce
Tool used Figma, Ai, Psd
©2025
About the project
Selva is a sustainable fashion brand inspired by nature, craft, and minimal design.
I was responsible for developing the full visual identity and translating the brand values into a digital experience that feels calm, intentional, and rooted in purpose.
I designed the eCommerce platform from the ground up — from wireframes to high-fidelity mockups — with a focus on clarity, storytelling, and conversion.
The interface combines earthy tones, generous whitespace, and editorial-style typography to reflect the brand’s slow fashion ethos.
I also contributed to the verbal identity, crafting key messaging such as the brand manifesto and sustainability narrative to strengthen emotional connection and build trust.